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$0 To $5 Million In One Year ![]() Of course selling geekoid products to an addicted audience over the Internet is one thing. Bringing exotic, leading edge components and modifications to the highly competitive, dog-eat-dog mass market world of multi-million dollar marketing budgets is another. They needed help! pcToys needed to make a big splash. First to the buyers of major retailers -- to help them understand the opportunity -- then to their customers to encourage them to buy. They needed a million dollar look, on a shoe string budget, under incredibly short time constraints. In their search for a firm with broad experience in retail packaging, branding, advertising and promotion, CornelsonDesign was recommended by an advisor to the pcToys management team. That advisor was the founder of PlateSpinner, a CornelsonDesign client. Referrals are always the preferred way to earn business. At CornelsonDesign much of our new business is referred by our clients. CornelsonDesign won the contract. The project was daunting -- open a new market in traditional mass retail storefronts, develop a brand that would build customer loyalty quickly, and design a 'look' that would capture attention and instill a desire to buy. Additionally we had to produce art and packaging for more than 200 items, develop advertising that would bring consumers into the store, and on-premise promotions to insure they leave with pcToys in their bag. "This is the kind of challenge we are perfectly suited for," says Don Cornelson, Creative Director for CornelsonDesign. "We have such a broad experience in design, marketing and production, and our size allows us to produce work comparable to huge agencies for a fraction of the cost. We can be more responsive to our clients needs and we can react faster to unforeseen challenges."
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